Idania del Rio (Havana, 1981) is an illustrator and a graphic designer.
She graduated in Graphic Design & Visual Communication from the Havana Higher Institute of Design (ISDI) in 2004 and in 2009 trained as Art director at the prestigious International Film and TV School of San Antonio de los Baños (EICTV). She designed posters for notable Cuban and foreign cultural institutions ranging from galleries to theaters, cinemas and music festivals. Her work was part of group exhibitions in France, Germany, Brazil, Peru, Cuba, Ecuador, Argentina and the United States. She held lectures on contemporary Cuban graphic design in the United States, Spain, France and Cuba. In 2017, she graduated from the Entrepreneurship and Competitiveness in Latin America (ECLA) Program at Columbia's Business School.
In 2015, she founded Clandestina, the first independent Cuban e-retailer based in Havana which sells its products (mostly clothing gear and home decor) on a global scale. Both in Cuba and abroad, the brand focuses mainly on community-building, upcycling practices and millennials' trends. Featured as a pioneering business on outlets such as Vogue, The Guardian, The New York Times, Reuters and BoF, amongst others, Clandestina is the best known Cuban clothing brand. Because of this, in 2015 Del Río became one of the five businesspeople to interact on behalf of the Cuban entrepreneurial sector with President Barack Obama during his official visit to the island. Moreover, in 2018 Google Cuba, upon its arrival to the island partnered up with Clandestina and used Del Río's 'Goodbye broadband' dinosaur as a symbol. In that same year, the brand was invited to run a pop-up at Canvas, a store in Brooklyn, NYC, which is still open.